CamBright Research teamed with North Carolina Health News, to conduct a series of readership surveys. Founded in November 2011 as a North Carolina nonprofit, NCHN is an independent news organization devoted to covering health care in the state. With no affiliation to any political party, special interest organization or activist group, NCHN mission is to fill the widening gap in media coverage by creating a substantive website that will provide crucial information about health care in North Carolina. The results from the surveys are used to guide site programming and news interests. Readership population statistics are used in grant applications to funders.